Programs
2006 Programs
December 2006
Seattle's Best Coffee
Tom Ehlers, Vice President Marketing & Category Management
November 2006
Differentiation as the only strategy in a battle of parody
Robson Grieve, Director, Marketing Strategy & Management, Corbis
October 2006
Washington State Economy: Offshoring is not the culprit
Bill Center, President of the Washington Council on International Trade
September 2006
MCEI Annual Dinner
Matt Hyde
August 2006
Media Convergence
Greg Bennett, VP and General Manager of Comcast Spotlight in Seattle
July 2006
Evolving Experiential Marketing
Jane Zalutsky, First Vice President for Experiential Marketing at Washington Mutual
June 2006
Project Apollo – better understanding marketing impacts on consumer behavior
Joan FitzGerald, Arbitron’s VP for Sales and New Product Development
May 2006
Promoting Cirque du Soleil
Dan McConnell, Managing Director of DDB Public Relations
April 2006
Creating a Shopping Resort Destination
Kemper Freeman, Chairman and CEO of Kemper Development Company
March 2006
The power of word of mouth
Melanie Wilhoite, Executive Vice President and General Manager for Edelman Seattle
February 2006
Shaking up a banking brand
Lani Hayward, Executive Vice President of Creative Strategies at Umpqua Bank
January 2006
How to really know your consumer
Laurie Demeritt, President and COO of The Hartman Group