Programs

2005 Programs

January 2005

The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead In Any Market
John Zagula, Co-Author

February 2005

Lowest Customer Acquisition Cost in the Brokerage Industry - How Do We Do It?
Jeffrey Seely, CEO, ShareBuild Corp.

March 2005

Marketing the Ultimate Experience
Fran Bigelow, President, Fran's Chocolates

April 2005

Navigiating the Growing Market of Washington Wines
Jamie Peha, Marketing Director, Washington Wine Commission

May 2005

Remember Rainier - A grass roots, low-tech, high-touch re-launch
Guy Seese, Executive Creative Director, Cole & Weber/Red Cell

July 2005

The Growing Trend of 'Social Enterprise' and 'Values-driven Marketing
John Sage, Pure Vida Coffee

August 2005

How the World of Marketing & Advertising May Change Over the Next 5 - 10 Years
Penny Baldwin, Young & Rubicam & Wunderman

September 2005 - Annual Meeting

How Do we Market the Hutchinson Center?
Fred Applebaum, MD and Kit Herrod, Fred Hutchinson Cancer Research Center

October 2005

A Taste of Fierce Conversations
Deli Moussavi-Bock, Fierce

November 2005

The future of radio is now
Tom Mara, Executive Director, KEXP 90.3 and KEXP.org

December 2005

Reaching hip, active, urban seniors -- and their Baby Boomer children
Paul Riepma, Senior Vice President of Marketing, Pacific Retirement Services (PRS)